SUSTAINABILITY

VISION

Drive excellence in all of our activities on and off the water and create a positive lasting impact at every race location.

MISSION

Transform motorsport into a force for global regeneration by integrating sustainability, cultural preservation, and community empowerment. Show that performance and sustainability can and should go hand in hand.

action plan

REGENRATIVE IMPACT

• Run Blue
• Interactive Video Maps
• High Profile Events

ENVIRONMENTAL RESPONSIBILITY
& CIRCULAR ECONOMY

• Tracking & Minimizing Emissions
• Video Series
• Partnership

EMPOWERMENT

• A day with the pilots

COMMUNITY ENGAGEMENT

• Local volunteers & stakeholders
• Virtual Tours

INNOVATION FOR PERFORMANCE

• Showcase technology
• Education Booth

TRANSPARENCY & ACCOUNTABILITY

• Annual Impact Report
• Sports For Nature Report

Team sustainability partners

Partnership opportunities

Westbrook Racing offers diverse partnership opportunities centered around sustainability and global visibility through the E1 Series.

The team’s unique assets and events, present a powerful platform for brands to amplify their commitment to environmental and social responsibility.

Key benefits include global brand visibility, exclusive content access, VIP hospitality, and tailored engagement packages (global, regional, or local / race partnership)

WESTBROOK RACING

POWERING PERFORMANCE
WITH PURPOSE

READ OUR SUSTAINABILITY POLICY

Contact

INFO@WESTBROOK-RACING.COM
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Sustainability policy

WESTBROOK RACING POWERING PERFORMANCE WITH PURPOSE

At Westbrook Racing, we are not business or racing as usual. Sustainability is a cornerstone of everything we do.

As a team that travels and races across the globe, we recognize the importance of not only minimizing our environmental footprint but also actively contributing to the well-being of the communities and ecosystems we touch. Regenerative Tourism is at the heart of our vision, reflecting our commitment to making a positive, long-lasting impact wherever we go. By fostering environmental restoration, cultural preservation, and community empowerment, we aim to leave every place better than we found it.  

This is a long-term commitment of our team, aligning with our mission to set a new standard in sustainable sports. Through the global platform of E1, we aspire to inspire regenerative action for people and the planet. 

Our initiatives, guided by E1’s Blue Impact Programme, champion innovation, inclusivity, and responsibility in every aspect of our operations.  

Westbrook Racing is dedicated to creating a positive environmental and social impact by implementing forward-thinking sustainable practices, fostering inclusive communities, and celebrating performance and entertainment responsibly. We are driving sustainable change in motorsport, revolutionizing the sport, engaging fans worldwide, and leaving a legacy of regeneration and hope for future generations.  

Our Areas of Sustainability Engagement:

REGENERATIVE IMPACT

We are very aware of the global water crisis and we are committed to the restoration of water bodies and ecosystems through measurable actions. Our collaboration with the E1 Blue Impact Program is at the forefront of this mission, as we aim to support biodiversity and environmental resilience in the waters where we race.  

We will work with like-minded organizations to promote water conservation and awareness through both physical and virtual events that empower individuals and communities to take action.

ENVIRONMENTAL RESPONSIBILITY AND CIRCULAR ECONOMY

Westbrook Racing operates with a commitment to achieving carbon neutrality across all operations, from team logistics to event execution. We will work toward minimizing our ecological footprint.  

We will support E1’s waste reduction strategy, and integrate a circular economy approach into our operations and events.

EMPOWERMENT

We prioritize Diversity, Equity, and Inclusion (DEI) in every aspect of our work, aiming to create more opportunities for underrepresented communities in both sports and STEM fields.  

By leveraging the global influence of Will Smith, we strive to inspire young leaders and fans worldwide to engage in sustainability and regenerative tourism, making positive environmental change a key focus for the next generation.

COMMUNITY ENGAGEMENT

Westbrook Racing aims to engage fans through immersive programs that promote sustainable practices and regenerative tourism. Our goal is to not only entertain but also to educate, fostering a culture of sustainability among our global audience.  

We will create partnerships with local stakeholders with the purpose of revitalizing waterfront areas, supporting sustainable livelihoods, and working towards making cities more resilient to climate change.

INNOVATION AND PERFORMANCE

As leaders in the E1 Series, we will continue to innovate by testing and implementing groundbreaking technologies that align with E1’s sustainability goals.  

By highlighting the intersection of performance and sustainability, we demonstrate that thrilling, high-performance sports and environmental stewardship can go hand in hand, proving that entertainment does not have to come at the expense of the planet.

TRANSPARENCY AND ACCOUNTABILITY

We are committed to transparency in our sustainability efforts, publishing annual reports that detail our achievements, progress, and areas for improvement. These reports will ensure that we hold ourselves accountable to our commitments.  

Westrook Racing’s sustainability policy and operations align with several United Nations Sustainable Development Goals:

At Westbrook Racing, we don’t just race to win; we race to make a difference through innovation, collaboration, and a deep commitment to sustainability. By Powering Performance with Purpose, we are driving sustainable change in motorsport and beyond, inspiring a new era of environmental responsibility in sports.