WESTRBOOK RACING SUSTAINABILITY POLICY
POWERING PERFORMANCE
WITH PURPOSE
At Westbrook Racing, we are not business or racing as usual. Sustainability is a cornerstone of everything we do.
As a team that travels and races across the globe, we recognize the importance of not only minimizing our environmental footprint but also actively contributing to the well-being of the communities and ecosystems we touch. Regenerative Tourism is at the heart of our vision, reflecting our commitment to making a positive, long-lasting impact wherever we go. By fostering environmental restoration, cultural preservation, and community empowerment, we aim to leave every place better than we found it.
This is a long-term commitment of our team, aligning with our mission to set a new standard in sustainable sports. Through the global platform of E1, we aspire to inspire regenerative action for people and the planet.
Our initiatives, guided by E1’s Blue Impact Programme, champion innovation, inclusivity, and responsibility in every aspect of our operations.
Westbrook Racing is dedicated to creating a positive environmental and social impact by implementing forward-thinking sustainable practices, fostering inclusive communities, and celebrating performance and entertainment responsibly. We are driving sustainable change in motorsport, revolutionizing the sport, engaging fans worldwide, and leaving a legacy of regeneration and hope for future generations.
Our Areas of Sustainability Engagement:
REGENERATIVE IMPACT
We are very aware of the global water crisis and we are committed to the restoration of water bodies and ecosystems through measurable actions. Our collaboration with the E1 Blue Impact Program is at the forefront of this mission, as we aim to support biodiversity and environmental resilience in the waters where we race.
We will work with like-minded organizations to promote water conservation and awareness through both physical and virtual events that empower individuals and communities to take action.
ENVIRONMENTAL RESPONSIBILITY AND CIRCULAR ECONOMY
Westbrook Racing operates with a commitment to achieving carbon neutrality across all operations, from team logistics to event execution. We will work toward minimizing our ecological footprint.
We will support E1’s waste reduction strategy, and integrate a circular economy approach into our operations and events.
EMPOWERMENT
We prioritize Diversity, Equity, and Inclusion (DEI) in every aspect of our work, aiming to create more opportunities for underrepresented communities in both sports and STEM fields.
By leveraging the global influence of Will Smith, we strive to inspire young leaders and fans worldwide to engage in sustainability and regenerative tourism, making positive environmental change a key focus for the next generation.
COMMUNITY ENGAGEMENT
Westbrook Racing aims to engage fans through immersive programs that promote sustainable practices and regenerative tourism. Our goal is to not only entertain but also to educate, fostering a culture of sustainability among our global audience.
We will create partnerships with local stakeholders with the purpose of revitalizing waterfront areas, supporting sustainable livelihoods, and working towards making cities more resilient to climate change.
INNOVATION FOR PERFORMANCE
As leaders in the E1 Series, we will continue to innovate by testing and implementing groundbreaking technologies that align with E1’s sustainability goals.
By highlighting the intersection of performance and sustainability, we demonstrate that thrilling, high-performance sports and environmental stewardship can go hand in hand, proving that entertainment does not have to come at the expense of the planet.
TRANSPARENCY AND ACCOUNTABILITY
We are committed to transparency in our sustainability efforts, publishing annual reports that detail our achievements, progress, and areas for improvement. These reports will ensure that we hold ourselves accountable to our commitments.
Westrook Racing’s sustainability policy and operations align with several United Nations Sustainable Development Goals:
Westbrook Racing promotes strong mental and physical haelth for its team and fans, fostering wellness both on and off the water
Westbrook Racing inspires the next generation by supporting education and sustainability awareness.
Westbrook Racing champions gender equality by empowering women in motorsports and breaking barriers in the racing industry.
Westbrook Racing follows E1 principles in incorporating clean energy solutions.
Westbrook Racing leads motorsport innovation by supporting eco-friendly technologies.
Westbrook Racing models responsible consumption with zero-waste and recycling initiatives.
Westbrook Racing takes bold climate action by reducing emissions, tracking its carbon footprint, and promoting sustainable practices.
Westbrook Racing supports ocean conservation by promoting sustainable practices and raising awareness about the importance of protecting marine ecosystems.
Westbrook Racing builds strong partnerships with communities, organizations, and stakeholders to advance sustainability.
At Westbrook Racing, we don’t just race to win; we race to make a difference through innovation, collaboration, and a deep commitment to sustainability. By Powering Performance with Purpose, we are driving sustainable change in motorsport and beyond, inspiring a new era of environmental responsibility in sports.
