FOR IMMEDIATE RELEASE – Luanda, Angola, 26 March 2026, Westbrook Racing, the E1 Team co-owned by Will Smith and Westbrook, announces a new title partnership with Visit Angola – The Rhythm of Life the brand of the national tourism authority of Angola.
The agreement was officially unveiled in Luanda on 26 March 2026, in the presence of Will Smith, who attended on behalf of Westbrook Racing as team co-owner, marking a significant milestone in the Team’s international development and engagement with emerging destinations.
As part of the partnership, Visit Angola -The Rhythm of Life will benefit from permanent branding across Westbrook Racing’s key assets, including the race boat, RaceBird, and team environment throughout the E1 Championship season. The collaboration establishes Visit Angola – The Rhythm of Life as title partner of the Team, with integrated visibility across sporting, digital, and commercial platforms.
The partnership will be activated through a dedicated destination marketing program, designed to support Angola’s tourism authority in positioning the country as a global travel destination. Content production, storytelling, and on-site activations will form part of a broader strategy aimed at showcasing Angola’s landscapes, coastline, and cultural identity to international audiences.
This announcement complements the recent confirmation by the E1 Championship of a new race event to be held in Luanda on 12th and 13th of September 2026. The race will mark the second African stop on the E1 calendar and represents a key step in the championship’s expansion into new markets.
Márcio de Jesus Lopes Daniel, Minister of Tourism said: “We are proud to promote Angola as a destination on the global stage through this partnership with Westbrook Racing. The Team’s active presence across multiple international locations provides a powerful platform to showcase our country, while its focus on sustainability initiatives strongly aligns with our own approach to responsible tourism development and long-term destination marketing.”
Phillip Allen, Team Principal, Westbrook Racing, said: “This partnership with Visit Angola – The Rhythm of Life reflects Westbrook Racing’s ambition to work with forward-looking destinations and contribute to their international visibility. Angola represents a unique opportunity, and the upcoming race in Luanda provides a strong platform to build meaningful and long-term activation.”
Further details on the partnership activation and content initiatives will be shared over the next month.
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About Angola
Angola is often described as one of the last unexplored places on Earth, a must-visit for those seeking to discover untouched destinations. It is considered the ultimate bucket-list location for travelers in search of true remoteness, and for adventurers still hoping to make genuine discoveries on the African continent. But Angola, the seventh-largest country in Africa, offers far more than just adventure. With our new brand slogan “The Rhythm of Life”, Angola presents itself as a vibrant and diverse destination for all kind of travelers.