Los Angeles, CA — May 9, 2024 — Westbrook Racing, led by actor and producer Will Smith, proudly declares a strategic supply agreement with fashion and sailing brand Code Zero for the 2024 E1 Series season.
In a move set to ignite the racing scene, Westbrook Racing commits to showcasing the iconic Code Zero logo as their official outfitter throughout the E1 Series season. Phil Allen, Team Principal of Westbrook Racing and a former professional sailor, expressed his delight in showcasing the iconic Code Zero logo, drawing upon his deep-rooted familiarity with the brand from his sailing days.
“Partnering with Code Zero is not just about style; it’s about aligning with a brand that mirrors our commitment to excellence and performance,” remarked Allen.
Yan Lefort, Commercial and Marketing Manager of Westbrook Racing, brings a wealth of insight to the partnership, having previously collaborated with Code Zero on various successful ventures. Lefort commended Code Zero for their professionalism and unparalleled responsiveness.
“Code Zero’s dedication to innovation and quality is truly inspiring,” said Lefort. “We are thrilled to begin this partnership and we are looking forward to rapidly developing new avenues for growth and success together.”
Anticipating an evolution of their partnership, Lefort eagerly anticipates expanding business opportunities with Code Zero.
Marc Blees, the visionary CEO of Code Zero, shares in the excitement of this collaboration, affirming his pride in supporting Will Smith and the entire Westbrook Racing team. Blees expressed his delight in embarking on this thrilling new venture, underscoring the alignment of values and shared commitment to excellence that underpins the partnership.
“We are excited to join forces with Westbrook Racing, a team that embodies the spirit of innovation and excellence,” Blees stated. “Together, we look forward to making a lasting impact on the E1 Series.”
The partnership between Westbrook Racing and Code Zero represents the convergence of two partners in their respective fields, poised to redefine the landscape of the E1 Series with a fusion of excellence, innovation, and unparalleled style.
ABOUT WESTBROOK RACING
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing.
