Puerto Banus, Spain — May 31, 2024 Westbrook Racing is thrilled to announce a new supplier partnership with PUMA for the remaining of 2024 season. This landmark agreement ensures that the Westbrook Racing team, owned by the iconic Will Smith, will proudly wear PUMA shoes at all E1 events throughout the season.
Yan Lefort, Commercial & Marketing Manager at Westbrook Racing, shared his excitement about the collaboration: “We are honored to work with such an iconic brand like PUMA. As a young project and new team, we are looking forward to developing a strong relationship and achieving great success together. PUMA’s commitment to innovation and performance aligns perfectly with our goals and values, and we are excited to see what we can achieve together this season and in the future.”
Westbrook Racing stands at the intersection of performance and entertainment, making it a perfect fit with PUMA, a brand renowned for its fusion of performance and fashion. This synergy promises to bring a unique flair to the racing series, combining top-tier athletic performance with cutting-edge style.
This partnership marks a significant step forward for Westbrook Racing as it continues to build its presence in the E1 racing series.
ABOUT WESTBROOK RACING
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing.
