FOR IMMEDIATE RELEASE: Jeddah – 20 January 2025 – Historic Italian mineral water brand brings centuries of tradition to the cutting-edge world of electric boat racing.
Westbrook Racing is delighted to announce Acqua Fiuggi, the iconic mineral water brand from Italy, as its official water partner for the 2025 UIM E1 World Championship season. The partnership will see the renowned Acqua Fiuggi hydrate Westbrook Racing’s pilots, Sara and Lucas, as well as the entire team, throughout the championship’s demanding global calendar.
Hailing from the historic town of Fiuggi, nestled in the picturesque hills south of Rome, Fiuggi water has been celebrated for centuries for its unique mineral composition and natural healing properties. Its legacy dates back to the 1300s, when figures such as Pope Boniface VIII and Michelangelo praised its ability to relieve ailments, solidifying its reputation as one of Europe’s most treasured natural resources. Today, Fiuggi continues to embody excellence and purity, cherished by locals and global consumers alike.
As part of this collaboration, the Acqua Fiuggi logo will feature prominently on the team’s RaceBird powerboat, pilot race kits, and team uniforms, debuting at the opening race in Jeddah in January 2025.
Leonardo Maria Del Vecchio, principal shareholder of Acqua Fiuggi, shared his enthusiasm for the partnership: “This collaboration represents a perfect union of tradition and innovation. Acqua Fiuggi’s centuries-old heritage of quality and purity aligns seamlessly with Westbrook Racing’s cutting-edge approach to sustainability and performance. Together, we are not just racing—we are setting new standards for excellence on the global stage.”
Phil Allen, Team Principal of Westbrook Racing, added: “Hydration is crucial for our pilots and crew as they face the intense physical demands of the E1 championship. Partnering with Acqua Fiuggi ensures we have the best, and we’re thrilled to bring this historic Italian brand into the fast-paced world of electric powerboat racing.”
Yan Lefort, Commercial & Marketing Director of Westbrook Racing, commented: “Acqua Fiuggi’s rich history and reputation for excellence make it an ideal partner for Westbrook Racing. This partnership highlights our shared values of quality, innovation, and sustainability. We’re excited to showcase Acqua Fiuggi to a global audience through the UIM E1 World Championship.”
Westbrook Racing and Acqua Fiuggi are set to make waves in the 2025 season, beginning with the opening race in Jeddah on January 24-25. This partnership not only highlights the importance of innovation and sustainability but also celebrates the deep cultural heritage that Fiuggi brings to the championship.
About Westbrook Racing
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing.
About Acqua Fiuggi
Acqua Fiuggi is one of Italy’s most iconic mineral water brands, recently acquired by Leonardo Maria Del Vecchio, its principal shareholder, with the aim of revitalizing the brand and strengthening its global presence. Sourced from the historic town of Fiuggi, nestled in the picturesque hills south of Rome, this water has been celebrated for centuries for its unique health benefits and its pure, natural qualities. References to Fiuggi water date back to the 1300s, when it was praised by Pope Boniface VIII, who credited it with alleviating kidney stones. Its fame grew further in the Renaissance, with Michelangelo citing its restorative properties. Over time, Fiuggi became a treasured resource, sought after by nobility and intellectuals across Europe. Today, Acqua Fiuggi represents the perfect blend of tradition and modernity: a pure and natural product cherished by consumers for its lightness and its illustrious heritage. Under its new ownership, the brand is embracing a future-oriented vision centered on innovation, sustainability, and a strategic presence in high-profile contexts, such as motorsports and the promotion of the Italian lifestyle. https://acquafiuggi.com
About the UIM E1 World Championship
E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), which is the international governing body for all powerboating activities. The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing platform based on electric technologies to protect and restore our urban waters and coastal areas. The championship sees nine teams and 18 male and female pilots racing on the water in iconic cities around the world, with races held so far in Jeddah, Venice, Puerto Banus, Monaco and Lake Como. The teams are owned by some of the biggest names on the planet, including Will Smith, Marc Anthony and Steve Aoki from the world of entertainment, Rafael Nadal, Sergio Perez, Tom Brady, Virat Kohli and Didier Drogba from the world of sport and Marcelo Claure from the world of business. The E1 pilots navigate tight and technical circuits behind the wheel of the electric RaceBirds.
For further information, please contact:
Westbrook Racing Team PR Team on: info@westbrook-racing.com