Como, Italy – August 25, 2024
Yesterday, at the picturesque shores of Lake Como during the E1 Series race, Westbrook Racing and TheArsenale proudly announced a partnership aimed at transfigure the future of mobility. With the presence of team owner and global icon Will Smith, this collaboration marks a significant step forward in merging performance, innovation, and sustainability within the world of electric watercraft and mobility.
The partnership between Westbrook Racing, competing in the E1 Series, and TheArsenale, the ultimate brand dedicated to the future of mobility, will be focused on diverse collaborative and creative projects that spotlight innovation in mobility and raise awareness about sustainable engineering. TheArsenale logo will now proudly adorn the Westbrook Racing RaceBird, beginning in Como this weekend.
The collaboration extends beyond mere branding, encompassing the creation of bespoke collections, shared revenue projects, and event collaborations. The objective is to generate business and awareness for both organizations, driving forward a shared vision of a more innovative and sustainable future. A series of co-branding collaborations, unique events and special commercial projects will deployed, bringing this partnership to life.
Quote from Pat Meignan, CEO of TheArsenale:
“At TheArsenale, our mission has always been to push the boundaries of what’s possible in the motion universe. Partnering with Westbrook Racing, a team that shares our passion for innovation and sustainability, is a natural fit. We are excited to bring our expertise in design and technology to the world of electric watercraft racing and to collaborate on projects that will inspire the next generation of visionaries.”
Quote from Yan Lefort, Commercial & Marketing Director, Westbrook Racing:
“We are thrilled to join forces with TheArsenale, a brand that embodies the same commitment to innovation and excellence that drives our team. This partnership allows us to explore new frontiers in sustainable mobility, while also engaging with our fans in fresh and exciting ways. Together, we aim to set new standards not only in racing but in the broader mobility landscape.
About Westbrook Racing:
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing.
About the UIM E1 World Championship:
E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), which is the international governing body for all powerboating activities. The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing platform based on electric technologies to protect and restore our urban waters and coastal areas. The championship will see nine teams and 18 male and female pilots racing on the water in iconic cities around the world, with the US due to host a race in Season 2. The E1 pilots will navigate tight and technical circuits behind the wheel of the electric E1 raceboats. For more information about the E1 Championship and the upcoming events, please visit www.e1series.com.
Link to VNR:
https://mimir.mjoll.no/shares/UdcEi8AWQIuSIYzOW2sZoA
Link to Asset Bank:
https://spacesuitcollections.com
Username: e1media
Password: e1spacesuit
For further information, please contact:
Westbrook Racing Team PR Team on:
info@westbrook-racing.com
