FOR IMMEDIATE RELEASE: January 23rd 2025, Jeddah, KSA — Westbrook Racing is excited to announce the renewal of its partnership with Sparco for the 2025 E1 Series season. The season kicks off in Jeddah on January 25th, and both organizations are eager to continue delivering high-performance, sustainable solutions to the racing world.
Westbrook Racing’s pilots, Sara Price and Lucas Ordoñez, will compete wearing Sparco’s custom-made racing suits, shoes, and gloves as they pilot the team’s iconic Race Bird. Team owner Will Smith has also received a personalized Sparco racing suit, ensuring every member of the Westbrook Racing family is equipped with Sparco’s renowned precision-engineered gear.
This collaboration highlights a shared commitment to sustainability, a cornerstone of Sparco’s operations and an essential part of Westbrook Racing’s comprehensive 2025 sustainability program. Diego Lamura, CMO of Sparco, commented: “Our partnership with Westbrook Racing exemplifies our mission to innovate sustainably in motorsport. With the Sparco FULL EFFICIENCY life cycle project, we are proud to offer racing gear that combines unparalleled performance with a commitment to reducing environmental impact.”
The Sparco FULL EFFICIENCY project leverages over 45 years of racing expertise to introduce a groundbreaking, zero-waste production model. Certified Life Cycle Assessments (LCAs) guided the development of innovative fiber-spinning and weaving techniques, enabling Sparco to regenerate unused materials into high-quality products. This initiative ensures that over 51% of Sparco’s production originates from regenerated fibers, reaffirming the brand’s leadership in sustainable motorsport innovation.
“Partnering with Sparco allows us to align our racing ambitions with our sustainability goals,” said Yan Lefort, Marketing & Communication Director of Westbrook Racing. “Their innovative FULL EFFICIENCY project and commitment to circular production align perfectly with our vision for a more sustainable future in motorsport.”
Sparco’s commitment to corporate social responsibility is further reflected in the publication of its 2021 and 2022 Sustainability Reports, which underline the company’s dedication to innovation, transparency, and environmental stewardship.
The renewal of this partnership between Westbrook Racing and Sparco represents not just a collaboration between two leading names in motorsport but a shared vision for a sustainable future.
About Westbrook Racing
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing. https://westbrook-racing.com
About SPARCO
INNOVATION, TECHNOLOGY AND SAFETY – Since 1977, Sparco S.p.A. has been developing and manufacturing equipment for the racing environment and now has more than 300 partner teams in various world motorsport competitions (F1, Indy, WEC, WRC, Nascar, Rally Raid, Extreme E, E1 and many others) and customers worldwide who adopt its products. The Sparco Group, since 2000, has diversified its activities to enter decisively into the carbon fiber automotive components sector for leading super sports and luxury car manufacturers, and in the last five years has expanded its business to the personal protective equipment segment (especially safety shoes and workwear) with the “Sparco Teamwork” business unit. The group is headquartered in Volpiano (TO), Italy, and has more than 2,000 employees working in thirteen manufacturing plants (five in Italy, seven in Tunisia and one in the United States). The commercial presence is global. Sparco Communication Manager – Diego Lamura – d.lamura@sparco.it
About the UIM E1 World Championship
E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), the international governing body for powerboating activities. The UIM E1 World Championship presented by PIF was established to create a new, exciting and competitive on-water racing Championship using electric technologies to focus efforts on innovations that help protect and restore our urban waters and coastal areas. The Championship sees teams featuring both a male and female pilot. Racing on the water in iconic cities around the world including Jeddah, Doha, Monaco, Lake Como and Miami, teams are owned by some of the biggest names on the planet. These already include Will Smith, Marc Anthony and Steve Aoki from the world of entertainment, Rafael Nadal, Tom Brady, Virat Kohli and Didier Drogba from the world of sport and Marcelo Claure from the world of business. E1 pilots navigate tight and technical circuits behind the wheel of the electric RaceBirds. https://www.e1series.com/
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