FOR IMMEDIATE RELEASE: January 21st, 2025 Jeddah, KSA — Westbrook Racing is delighted to announce the renewal of its partnership with PUMA for the upcoming 2025 season. This extension solidifies the relationship between the two brands, ensuring that the Westbrook Racing Team members will continue to wear PUMA footwear at all E1 Series events, starting with the season opener in Jeddah on January 23-25, 2025.
This ongoing partnership underscores PUMA’s mission to be the Fastest Sports Brand in the World. By constantly aiming higher and pushing boundaries, PUMA’s ethos of “Forever. Faster.” resonates deeply with Westbrook Racing’s drive for success on and off the water. The collaboration reflects the shared determination of both brands to excel in their respective fields, blending PUMA’s advanced sportswear with Westbrook Racing’s dynamic energy.
Founded by Will Smith, Westbrook Racing partners with PUMA, a brand renowned for combining athletic performance and contemporary style. This collaboration highlights the alignment of technical expertise with creative vision, strengthening the team’s impact in the E1 racing series and its unique position at the crossroads of performance and lifestyle.
The E1 Series places a strong emphasis on sustainability, water protection, and conservation, making this partnership a natural fit. Both Westbrook Racing and PUMA share a commitment to driving positive change, with PUMA’s innovative approach to sustainable design complementing the E1 Series’ mission to safeguard our planet’s waters. Together, they aim to inspire a global audience while championing these vital values.
Yan Lefort, Commercial & Marketing Director at Westbrook Racing, expressed his enthusiasm about the renewed collaboration: “We are thrilled to continue our partnership with PUMA. Over the past year, we’ve built a strong foundation rooted in shared values. This renewal is a testament to our mutual commitment to excellence, and we’re excited to achieve new milestones together in the 2025 season.”
As Westbrook Racing continues to grow and captivate audiences worldwide, this renewed agreement with PUMA reinforces its ambition to set new standards. Fans can look forward to another season of thrilling racing and dynamic style!
About Westbrook Racing
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing.
https://westbrook-racing.com
About PUMA
Since 1948, PUMA has developed products for the fastest athletes. It has relentlessly pushed sports and culture forward. We draw from our unique heritage in sports, which makes us credible as a brand. To stay on this track, we strengthen our position through partnerships with some of the best athletes, clubs and federations in the world. While sport is a big part of our DNA, we also connect with young, trend-setting audiences by working with some of the most relevant icons in culture and fashion.
https://eu.puma.com/de/en/home
About the UIM E1 World Championship
E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), which is the international governing body for all powerboating activities. The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing platform based on electric technologies to protect and restore our urban waters and coastal areas. The championship sees nine teams and 18 male and female pilots racing on the water in iconic cities around the world, with races held so far in Jeddah, Venice, Puerto Banus, Monaco and Lake Como. The teams are owned by some of the biggest names on the planet, including Will Smith, Marc Anthony and Steve Aoki from the world of entertainment, Rafael Nadal, Sergio Perez, Tom Brady, Virat Kohli and Didier Drogba from the world of sport and Marcelo Claure from the world of business. The E1 pilots navigate tight and technical circuits behind the wheel of the electric RaceBirds.
https://www.e1series.com/home
For further information, please contact:
Westbrook Racing Team PR Team on:
info@westbrook-racing.com
