Puerto Banus, Spain — June 1st,, 2024 – Westbrook Racing, the prominent newcomer in the E1 Series renowned for its commitment to sustainability, and JUST WATER, the innovative eco-conscious beverage brand, proudly announce their groundbreaking partnership aimed at championing environmental protection and innovation on and off the water.
The two trailblazing organisations come together with a shared vision of promoting environmental stewardship and pioneering innovative solutions.
JUST WATER, founded by Jaden Smith and his father, Will Smith, has redefined the beverage industry with its commitment to sustainability and innovation. Utilizing responsibly sourced materials and renewable resources, JUST WATER has revolutionized the way consumers hydrate, offering a product that is both environmentally conscious and socially impactful.
By joining forces, Westbrook Racing and JUST WATER aim to leverage their respective platforms to raise awareness about pressing environmental issues and inspire meaningful action. Through collaborative initiatives and sustainable practices, the partnership seeks to drive positive change and foster a more sustainable future for generations to come.
Commenting on the partnership, Yan Lefort, Commercial & Marketing Manager of Westbrook Racing, expressed excitement about the collaboration, stating, “We are thrilled to partner with JUST WATER in our shared mission to promote environmental protection and innovation. Together, we have an incredible opportunity to make a real difference and inspire others to join us in our commitment to sustainability.”
Likewise, Will Holsworth, CEO of JUST WATER, echoed this sentiment, saying, “At JUST WATER, we believe that every partnership is an opportunity to create positive change. Teaming up with Westbrook Racing allows us to amplify our message of environmental stewardship and drive meaningful impact within the motorsport community and beyond.”
As part of the partnership, Westbrook Racing will prominently feature the JUST WATER logo on its E1 Race Bird, pilots and team uniforms during the 2024 E1 Series season.
ABOUT WESTBROOK RACING
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing.
