Lake Como, Italy – 25 April 2026 – Angola Westbrook Racing Team today announces a partnership with Attaboy, which joins the Team as an Official Supplier for the 2026 UIM E1 World Championship season.
The partnership will see Attaboy support the Team’s performance environment through its range of functional nutrition products, designed to sustain cognitive focus, physical output and recovery in high-intensity conditions. Operating in a championship defined by short, high-pressure race formats and demanding operational environments, the integration of Attaboy products is intended to contribute to overall team performance across race weekends.
Developed as a clinically-dosed cognitive and physical performance stack, Attaboy products are formulated without caffeine, sugar or artificial stimulants, supporting consistent energy and focus throughout the day. As part of the collaboration, the Team will utilise Attaboy products throughout the season, including during race preparation and event operations.
Attaboy branding will be featured on the sides of the Team’s E1 RaceBird (boat) as well as across team assets, providing visibility within the global championship platform. The partnership will also include content-led activation, highlighting the role of human performance in electric racing.
Yan Lefort, Commercial & Marketing Director at Angola Westbrook Racing, said: “Performance in E1 is not only defined by the technology on the water, but also by the ability of the team to operate consistently under pressure. The integration of Attaboy products supports this aspect of performance, contributing to focus, recovery and execution across race weekends. The partnership is built on a clear and practical use case within the team environment.”
Nick Lawhon, Founder and CEO of Attaboy Labs, Inc., added: “Attaboy was built for individuals operating in demanding environments where consistency and performance matter every day. Partnering with Angola Westbrook Racing Team provides a relevant platform to demonstrate how our products support both cognitive and physical performance in real-world conditions. This collaboration reflects a shared focus on discipline, preparation and execution.”
The partnership begins ahead of the 2026 season and will be activated across all championship events, reinforcing the Team’s approach to integrating performance-focused solutions within its operations.
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About Attaboy
Attaboy is a founder-led performance nutrition brand developed to support individuals operating in demanding, real-world environments. Built around a clinically-dosed cognitive and physical performance stack, Attaboy products are designed to help align mental focus, physical output and recovery throughout the day. Formulated without caffeine, sugar or artificial stimulants, Attaboy prioritises consistent, sustained performance rather than short-term energy spikes. The brand focuses on practical, accessible solutions for individuals balancing high workloads across multiple disciplines, with an emphasis on discipline, consistency and long-term results. Attaboy Labs, Inc. develops products intended to support both mind and body in parallel, reflecting a belief that performance should be reliable, repeatable and grounded in everyday application. More information: https://attaboylabs.com
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Ryan Kingman
