FOR IMMEDIATE RELEASE – 24 January 2025, Jeddah, KSA – Westbrook Racing, a powerhouse team in the UIM E1 World Championship, a pioneering racing platform for sustainable electric watercraft, has launched a comprehensive sustainability strategy that underscores its commitment to transforming the sport into a global force for regeneration. Building on a successful debut season in 2024, where the team secured second place, Westbrook Racing is now setting its sights on creating a positive impact both on and off the water.
Westbrook Racing, led by Hollywood icon Will Smith, is dedicated to winning both races and fans around the world. The team’s commitment to sustainability drives its mission to grow the sport and engage fans globally. “Powering Performance with Purpose” is Westbrook Racing’s transformative sustainability campaign. By integrating environmental restoration, cultural preservation, and community empowerment into every race and operation, the team aims to leave a meaningful legacy and create a positive impact. Westbrook Racing Co-owners Leonardo Maria Del Vecchio, through LMDV Capital, and Alshair Fiyaz bring additional leadership and expertise to the team, combining performance, entertainment, and sustainability to set new standards in racing and sports marketing.
Westbrook Racing’s mission and objectives are founded on three guiding principles:
• Drive excellence in all our activities on and off the water.
• Leave every place better, creating a lasting positive impact.
• Use the platform of sport to engage with communities globally.
“We race on and off the water to leave every place better, to inspire global action, and to build a legacy of innovation and hope for future generations,” said Phil Allen, Team Principal at Westbrook Racing. “At every race, event, and initiative, we will be Powering Performance with Purpose and help create a future where entertainment and environmental responsibility coexist.”
Westbrook Racing’s sustainability strategy is based on six core pillars:
- Regenerative Impact: Initiatives like Run Blue, interactive video maps, and high-profile events aim to inspire environmental stewardship.
- Environmental Responsibility & Circular Economy: The team is committed to tracking and minimizing emissions, producing an engaging video series, and forging impactful partnerships.
- Empowerment: Fans can look forward to unique experiences, including spending a day with the pilots.
- Community Engagement: Local volunteers and stakeholders will play an active role, with virtual tours offering broader access to events.
- Innovation for Performance: Westbrook Racing will showcase advanced technology and host educational booths at events.
- Transparency & Accountability: Annual Impact Reports and participation in the Sports for Nature Report will ensure measurable progress.
“Sustainability isn’t just a value we uphold—it’s the lens through which we approach every decision,” said Ana Agostinho, Sustainability Lead at Westbrook Racing. “From engaging local communities to advancing environmental restoration, we aim to set a benchmark for sustainable practices in motorsport.”
Westbrook Racing’s efforts are bolstered by strategic partnerships with organizations such as Run Blue, Sports for Nature, and G20 CORDAP, reflecting a shared commitment to environmental regeneration. By supporting E1’s Blue Impact Programme and leveraging the influence of Team Owner Will Smith, the team will harness the power of high-performance racing to inspire environmental stewardship and social impact.Westbrook Racing offers diverse partnership opportunities for brands to align with its sustainability vision. These include global brand visibility, exclusive content access, VIP hospitality, and tailored engagement packages. “Our platform is a powerful vehicle for brands to amplify their environmental and social responsibility commitments,” said Yan Lefort, Commercial & Marketing Director at Westbrook Racing. “We’re inviting partners to join us in shaping the future of motorsport while creating meaningful impact.”
-END-
NOTES TO THE EDITORS
About Westbrook Racing
Westbrook Racing competes in the E1 Series, a pioneering racing platform for sustainable electric watercraft aimed at reducing environmental pressures on oceans, rivers, and lakes. Led by Hollywood icon Will Smith, Westbrook Racing Team is a powerhouse of performance and entertainment, dedicated to winning both races and fans around the world. Westbrook Racing’s commitment to sustainability and innovation drives the team’s mission to revolutionize the sport and engage fans around the world. Launched in 2024, the E1 Series was founded in 2020 by motorsport veteran Alejandro Agag (Formula E) and is managed by former McLaren Applied’s Rodi Basso. The series has rapidly gained global attention, bolstered by celebrity investors such as Tom Brady, Rafael Nadal and Didier Drogba. Westbrook Racing benefits from the leadership of co-owners Leonardo Maria Del Vecchio and Alshair Fiyaz. Del Vecchio, through LMDV Capital, and Fiyaz, with his background in sports and sustainable investments, bring additional strength to the team. Westbrook Racing combines performance, entertainment and sustainability, setting new standards in racing and sports marketing. https://westbrook-racing.com
About the UIM E1 World Championship:
E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), the international governing body for powerboating activities. The UIM E1 World Championship presented by PIF was established to create a new, exciting and competitive on-water racing Championship using electric technologies to focus efforts on innovations that help protect and restore our urban waters and coastal areas. The Championship sees teams featuring both a male and female pilot. Racing on the water in iconic cities around the world including Jeddah, Doha, Monaco, Lake Como and Miami, teams are owned by some of the biggest names on the planet. These already include Will Smith, Marc Anthony and Steve Aoki from the world of entertainment, Rafael Nadal, Tom Brady, Virat Kohli and Didier Drogba from the world of sport and Marcelo Claure from the world of business. E1 pilots navigate tight and technical circuits behind the wheel of the electric RaceBirds. https://www.e1series.com/
For further information, please contact:
Westbrook Racing Team PR Team on: